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Smart keyword planning and tracking should also heavily inform content planning and strategy Unfortunately, most keyword research is done on the fly as a new page is created Rather than helping marketers find new opportunities and plan strategically, keywords are usually found and applied to existing posts and inflight projectsThe steering force behind your SEO campaigns It dictates the content you write, the marketing strategies you deploy, and is a crucial component in enabling the success of your business Keywords also help you to understand the needs and desires of your target audience, providing backdoors into hightraffic SERPKeyword research tools are only available in its paid iteration; Excel Keyword Analysis How To Build An Advanced Report Moz Keyword strategy keyword research excel template